15 Years of Enterprise Measurement Expertise

GA4 Analytics, Data Layer Design & Execution at Scale

We translate complex business questions into clean, actionable collection frameworks, enterprise tag management solutions, and executive data visualizations.

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Data Layer Design

Standardized architectures for clean data capture.

GTM & sGTM

Advanced client/server tag deployments.

Data Visualization

Looker Studio dashboards tailored to leadership.

Technical Governance

GA4 migrations, audits & QA protocols.

Bridging marketing, product, and data engineering practices

Who We Are

DataLayer Strategies is a digital analytics consultancy built on 15 years of hands-on agency leadership. We specialize in building scalable measurement infrastructure, managing complex platform migrations (such as Adobe to GA4 and Tealium to GTM), and enforcing data governance & integrity.

Visionary Leadership

Leading the conversation thtat turn stakeholder needs into actionable insights.

Technical Rigor

Deep mastery in GA4, BigQuery, SQL, and advanced server-side tagging.

Analytics Services

Enterprise-grade tracking, implementation frameworks, and reporting solutions tailored to your growth goals.

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1) Data Layer Design & Architecture
  • Custom event schemas & taxonomy design
  • Standardized multi-property implementation guides
  • First-party data collection strategies
2) Google Tag Manager & GA4
  • Advanced GA4 setup & dual-tracking configs
  • Client & Server-side Tag Manager (sGTM) builds
  • Platform migrations (Adobe/Tealium transitions)
3) Data Visualization & BI
  • Scalable Looker Studio dashboard architecture
  • BigQuery & SQL custom reporting solutions
  • Executive and operations reporting enablement

Technical Stack & Expertise

Analytics & Tagging

Google Analytics 4 (GA4), Adobe Analytics, Firebase, Google Tag Manager (Client/Server), Tealium.

Data Engineering & Cloud

BigQuery, SQL, Looker Studio (Data Studio), advanced data pipelines.

Experimentation & MarTech

Optimizely, VWO, Salesforce, Netsuite, HubSpot, JavaScript, HTML, CSS.

Ready to Secure Your Data Integrity?

Whether you need a full GA4 migration, structured data layer planning, or custom executive dashboards, get in touch to discuss your project.